About the Company

running.COACH was founded in Olten in 2010 with a clear conviction: Running is more than just exercise—it’s a lifestyle. And this lifestyle should be accessible to everyone, regardless of experience or skill level.

As a holistic online coach, we support runners in every aspect of their sport. At the heart of our platform is an intelligent algorithm that generates personalized training plans and automatically adapts to each user’s performance progress—like a personal trainer who’s always by your side.

What drives us is not just technology. Every member of our team is a runner themselves. This passion flows into every decision—from product development to supporting our community.

By opening up to investors, we are offering the opportunity to invest in Quevita AG. We are pursuing a long-term vision: We want to consistently internationalize our main product, running.COACH, which is already successfully established in Switzerland, and scale it beyond national borders as a leading digital coaching platform. The capital raised will be invested exclusively in running.COACH.

• Proven platform with a growing community: With nearly 250,000 registered users and around 2,000 new registrations per month, running.COACH is one of the most attractive starting points for running coaching.

• International and multilingual: running.COACH is available in 10 languages and accessible online worldwide. The platform is particularly well-established in the DACH region—one of Europe’s most running-intensive markets.

• Certified and trustworthy: running.COACH was certified by QualiCert in 2018 according to the Online-Safe standard—independent proof of the quality, data protection, and reliability of our digital service. 

• Connected to the running community: We partner with renowned running events such as the Frankfurt Marathon, the GP Bern, the SwissCityMarathon, the Jungfrau Marathon, and many more. These partnerships strengthen our credibility and reach directly within our target audience.

Benefits for Co-Owners and Investors

As a co-owner of Quevita AG

• you support a Swiss technology company that helps people run healthier, more purposefully, and with greater enjoyment

• you become part of a community of committed investors and passionate runners

• you benefit from exclusive perks reserved for investors

• You participate in the company’s positive performance—in the event of an exit, you receive a share of the proceeds from the sale corresponding to your stake

• you are investing in an already profitable company with stable, recurring revenue and international growth potential

Milestones

Testimonials

"As a competitive athlete, I know that the difference between a good athlete and a great one lies largely in the quality of training planning. running.COACH makes exactly this quality accessible to everyone - regardless of skill level. running.COACH isn’t just an app; running.COACH is the coach by your side."

Viktor Röthlin, European Marathon Champion, Ambassador, and Partner

"What convinced me about Quevita AG is the combination of a proven, profitable business model and a team that truly lives and breathes its product. The platform is technologically ready for international scaling - what follows now is consistent implementation. That is exactly what I believe this team is capable of."

Martin Ritter, CEO of the Stadler Division NA & Member of the Board of Directors of Quevita AG

Our Vision: The leading AI training platform in European running

Running is more than a sport—it’s a movement. Millions of people set goals, push their limits, and look for ways to train better, healthier, and injury-free. running.COACH supports them in this journey—with the precision of a personal trainer and the accessibility of an app.

Over the past 15 years, we’ve proven that this model works. Using our own resources, we’ve built a profitable, scalable platform that now serves over 250,000 registered users in ten languages. The foundation is laid—what follows now is the next big step.

With the capital from this campaign, we aim to achieve exactly that:
Over the next three years, running.COACH aims to become the most widely used AI-powered training app in European running. For the first time, we’re launching targeted performance marketing campaigns. At the same time, we’re activating our newsletter network of 750,000 subscribers as a direct, cost-effective acquisition channel and strategically expanding our proven partner network with running events and associations into additional European markets.

The technology is ready, the community is here, and demand is growing. What follows now is the scaling of an already functioning system—using capital as leverage and you as part of this journey.

Invest in running.COACH and become part of a success story that is just getting started.

FAQ

What exactly does Quevita do? 

Quevita AG develops and operates digital training platforms (running.COACH, 2PEAK, and viRACE) for endurance athletes. Its core product, running.COACH, is an AI-powered app and web solution that creates a fully personalized training plan for runners—and automatically adjusts it after each session. running.COACH also supports users with feedback, analyses, and goal-specific content throughout their journey toward their running goals. The portfolio is complemented by 2PEAK for cycling and triathlon, as well as viRACE for virtual events and white-label solutions for event organizers.

How does the Quevita make money?

The core business is based on a digital subscription model. Users pay around 20 CHF per month for access to running.COACH—following a two-week free trial. This model generates recurring, predictable revenue and, with annual revenue of around 550,000 CHF, already accounts for 50% of Quevita AG’s total revenue. The subscription business is complemented by 2PEAK, which follows the same model for cycling and triathlon, as well as by viRACE, which generates additional revenue through event organizer partnerships and white-label solutions.

Why did you choose crowd investing as a financing method?

Crowd investing aligns with our approach and our community. We’ve built running.COACH over 15 years using our own resources—without external investors, without venture capital. We want to maintain this principle of independence during our next phase of growth as well. Crowd investing allows us to raise capital without ceding strategic control to a few large investors.

At the same time, it offers us the opportunity to involve in our growth precisely those people who know, use, and love running.COACH—our community. Those who train with us every day should also be able to benefit from our success. For us, this is not just a financing decision, but a clear commitment to the values that have shaped our company from the very beginning.

Why is now the right time to invest?

Because all the conditions for the next phase of growth are in place. The product is mature, the platform is scalable, the business model is profitable, and the infrastructure for international expansion is ready. What was missing until now was a targeted capital boost for marketing and growth—and that is exactly what this campaign addresses.

The market is also moving in the right direction: demand for AI-powered health and fitness apps is growing, wearables have gone mainstream, and awareness of structured, injury-free training is on the rise. running.COACH is already technologically and linguistically ready for this market.

How did you arrive at the company valuation?

The valuation is based on the Customer Lifetime Value (CLV) method. This calculates the average total revenue generated by a subscriber over the entire duration of their membership. Thanks to our 15-year history, we have a solid data set regarding user retention and profitability. This well-founded value per customer forms the mathematical foundation of our valuation.

Do I receive voting rights?

Investors do not have formal voting rights, but they become important partners of running.COACH. As co-owners, they benefit from exclusive perks and are invited to share their opinions on key developments and decisions that help shape the future of Quevita AG.

This is a concrete opportunity to be part of this journey not only financially but also substantively.

Will I receive dividends?

A dividend payout is not currently planned, as our strategy is consistently focused on maximizing the company’s value for a future exit.

All generated capital is reinvested entirely into growth to rapidly realize running.COACH’s scaling potential. As an investor, you therefore primarily benefit from the appreciation of your investment, which is realized in the event of a sale of the company (exit).

Is an exit planned?

We are actively pursuing an exit. Our current focus is on building and scaling running.COACH internationally.

We are convinced that this sustainable growth will create significant enterprise value that will benefit all co-owners in the event of a future exit. A sale will be considered when the market position achieved creates an optimal environment for a value-maximizing divestiture.

running.COACH is ready for the next step—and we want to take it together with you. Become a co-owner today, benefit from the growth, and be part of a community that is redefining running.