Meet the Team: the people behind ONESTO
ONESTO stands for honest premium coffee from Switzerland. The brand combines organic quality, Fairtrade values, Swiss roasting craftsmanship and uncompromising taste. Since 2017, ONESTO has developed, roasted and distributed premium coffee designed not as a niche product, but as an everyday product.
With its current crowdinvesting campaign on CONDA.ch, ONESTO is opening its next growth phase to investors. The focus is on strengthening the Swiss base, scaling in Germany, validating the US market and building an internationally scalable brand and distribution structure.
But behind every strong brand is a team. At ONESTO, that team does more than sell coffee. It develops the brand with conviction, craftsmanship and entrepreneurial discipline.
ONESTO at a glance
ONESTO develops, roasts and distributes organic and Fairtrade-certified premium coffee. Its coffees are gently roasted in Switzerland using traditional drum roasting methods and sold through its own digital channels, online platforms, B2B2C partners and brick-and-mortar retail.
The brand is nationally listed at Coop and Migros, available through platforms such as Brack, Farmy and Galaxus, and already present in online retail in Germany. Since 2021, ONESTO has significantly increased its bean sales and reached break-even in 2024.
The team behind ONESTO
Philipp Fox Hardegger – founder, CEO and chairman of the board
Philipp Fox Hardegger is the founder and CEO of Artisan Roasters AG. He is responsible for the entrepreneurial vision, the ONESTO brand and the scaling of the business model.
His focus is to position ONESTO as a strong, credible and internationally scalable brand. The current crowdinvesting campaign is a central step in this process: the community should not only buy coffee, but also have the opportunity to become part of the next growth phase.
Anh Hardegger – master roaster
Anh Hardegger represents ONESTO’s artisanal quality promise. As master roaster, she is responsible for the gentle processing of the coffees and for maintaining consistent quality in production.
For a brand that combines organic quality, Fairtrade values and premium positioning, roasting craftsmanship is a decisive factor. It ensures that sustainability is not just a concept, but something that can be experienced directly in the cup.
Christian Sager – finance and board member
Christian Sager brings financial expertise and governance to the team. He supports ONESTO in the financial steering of the next growth phase.
For a company aiming to scale internationally from its Swiss base, solid financial planning, controlled growth and clear structures are essential.
Richy Hafner – marketing, strategy and board member
Richy Hafner supports ONESTO in marketing, strategy and brand development. His focus is on growth, communication and scaling.
ONESTO is not only a product. It is a brand with a clear position. To make this position understood in new markets, the company needs strong communication, consistent brand development and a scalable strategy.
Why the team matters for the next growth phase
ONESTO has already shown that sustainable premium coffee can work in the mass market. The next steps are clearly defined: strengthen the Swiss base, expand Germany in a controlled way and validate the US market with a digital-first approach.
To achieve this, a good product is not enough. It requires a team that brings together craftsmanship, brand development, finance, distribution and scaling.
Crowdinvesting on CONDA.ch
Through its campaign on CONDA.ch, ONESTO gives investors the opportunity to participate in the company’s next growth phase. The capital is intended to support the expansion in Germany, the validation of the US market and the development of international distribution structures.
ONESTO’s vision is clear: to make honest organic and Fairtrade coffee the new everyday standard, not as a niche product, but as a scalable, commercially successful brand with international relevance.
Invest now in ONESTO
ONESTO stands for more than coffee. The brand combines taste, responsibility and scaling potential in one of the world’s largest consumer markets.
All information about the current crowdinvesting campaign is available here:
CONDA.ch/onesto
