About the Company

ONESTO is not just a coffee brand. ONESTO is proof that sustainably produced premium coffee can succeed in the mass market.

Since 2017, we have been building ONESTO as a brand that combines organic quality, Fairtrade standards, Swiss roasting craftsmanship, and uncompromising taste, meeting the spirit of the times with precision. ONESTO stands for honesty, and this mindset runs consistently through our product, our brand, and our growth.

Our success shows that the model works: ONESTO is now listed nationally with Coop and Migros, available through leading online platforms, has increased bean sales by around 600% since 2021, and reached break-even in 2024. We closed 2025 with revenue of around CHF 1.8 million.

The difference: ONESTO does not work only in a niche. It works in everyday life, and that is exactly where scalability begins.

With the CONDA campaign, we are financing the next step: expansion into Germany, validation of the US market, and the development of an internationally scalable brand and sales structure.

By 2030, we aim to increase production revenue to around CHF 8 million and achieve EBITDA of approximately CHF 1.68 million.

The proof is there. Now it is about speed.

ONESTO CEO Statements

Company at a Glance

• Nationally listed: ONESTO is listed nationally with Coop and Migros, available online through Brack, Farmy, and Galaxus, and already present in online retail in Germany.

• Proven growth: Bean sales have increased continuously by around 600% since 2021.

• Break-even achieved: In 2024, we reached break-even. In 2025, we generated EBITDA of over CHF 150,000, marking an important operational milestone.

• Ready to scale: The current round will finance expansion into Germany, validation of the US market, and the development of an internationally scalable sales structure

Benefits for Co-Owners and Investors

As an ONESTO co-owner, you benefit from:

• Entry into a proven brand with national presence at Coop and Migros, validated in direct retail competition.
• Participation in a decisive growth phase: Germany will be scaled, the US market opened up, and the brand built internationally.
• Direct economic upside through a dividend-entitled participation and potential value appreciation if scaling is successful.
• Access to a growing community, as well as exclusive investor benefits and rewards.

You are not investing in an idea, but in a brand that already works and is now ready to accelerate.

We are looking for investors who believe in strong brands, sustainable consumption, and scalable growth, and who want to accompany ONESTO on its journey to becoming an international brand.

Milestones

Testimonials

Our Vision - Why invest in ONESTO?

A central part of our strategy is the targeted development of the company’s value with a view to a potential exit option by 2030 at the latest. Our goal is to position ONESTO in such a way that a strategic sale or comparable transaction with an attractive valuation multiple becomes realistic.

Based on our financial plan, we are aiming for production revenue of around CHF 8.0 million and EBITDA of approximately CHF 1.68 million by 2030. Applying an EBITDA multiple of 13.1x, this would result in a potential company valuation of around CHF 22 million in 2030.

Coffee is one of the largest and most stable consumer markets in the world, and sustainable coffee is growing at an above-average rate. ONESTO stands exactly at this turning point: as a brand that can work globally and actively drive this shift.

Our vision is clear: to make honest organic and Fairtrade coffee the new everyday standard, not as a niche product, but as a scalable, commercially successful brand with international relevance.

ONESTO has already proven that this model works, with national retail access, growing demand, and a clear brand positioning. We are now building on this foundation: strengthening Switzerland, rolling out Germany, and entering the US market in a controlled but scalable way.

👉 The market is huge. The proof is there. Expansion is underway.

👉 The current round is limited. Those who invest now position themselves for exactly this growth phase and potential exit phase.

ONESTO stands for more than coffee. It is a brand with substance, momentum, and a clear goal.

FAQ

What exactly does ONESTO do?

We develop, roast, and distribute organic and Fairtrade-certified premium coffee. Our coffees are gently roasted in Switzerland using traditional drum roasting methods and sold through our own digital channels, online platforms, B2B2C partners, and brick-and-mortar retail.

How does ONESTO make money?

We generate revenue through direct-to-consumer sales, online platforms such as Brack, Farmy, and Galaxus, B2B2C partners, and retail listings with Coop and Migros. In the future, Germany and the USA are expected to become additional growth markets.

Why did you choose crowdinvesting as your financing model?

We deliberately chose crowdinvesting because ONESTO is strongly driven by its community. Our customers, partners, and investors should have the opportunity not only to buy coffee, but to become part of our next growth phase.

Why is now the right time to invest?

Now is the right time because ONESTO has delivered proof of concept, is profitable, and is already scaling, with a clear focus on a potential exit by 2030.

How did you arrive at the company valuation?

The current plan is based on a pre-money valuation of CHF 8.0 million. The forecast assumes growth in production revenue to around CHF 7.98 million by 2030 and an increase in EBITDA to approximately CHF 1.68 million. The potential company value in 2030 is calculated on the basis of EBITDA: with EBITDA of around CHF 1.68 million and a multiple of 13.1x, this results in a potential value of around CHF 22 million.

Is the USA not too ambitious?

Ambitious, yes, but deliberately controlled. We are taking a digital-first approach, working with a local partner, validated unit economics, and a minimal market share in a huge market. This limits risk while creating significant upside potential.

Why is Germany planned more conservatively?

Because we want to make the retail story deliberately more robust. A slower build-up of German retail is more credible for investors than moving too quickly. Germany remains an important growth market, but we are planning it in realistic steps, with strong partners and controlled investment.

What is the most important lever in the model?

The most important lever is the combination of a continuously growing Swiss base, cautious German retail expansion, and scalable US direct-to-consumer growth. This is exactly what creates the earnings and exit logic of the model.

What do I receive as an investor?

You receive a participation in Artisan Roasters AG / ONESTO in accordance with the final Conda contractual documents. Our strategic goal is to develop ONESTO by 2030 at the latest in such a way that an attractive exit becomes possible. As an investor, you participate proportionally in a potential exit gain, according to your participation and in line with the final contractual terms.

In addition, you benefit from the defined investor rewards and become part of the ONESTO community.

Do I receive voting rights?

Yes, we are issuing registered shares. Please refer to the final contractual documents.

Do I receive dividends?

The participation is generally dividend-entitled, provided that a dividend is approved and distributed in the future. A dividend is not guaranteed and depends on business performance, liquidity, and company resolutions. Our strategy is primarily focused on growth, value creation, and a potential exit. The goal is to significantly increase the company value by 2030, so that investors can benefit primarily from an exit gain in the event of success.

Is an exit planned?

Yes. A potential exit by 2030 is a central part of our strategy. The goal is to position ONESTO through international scaling as an attractive acquisition target for strategic buyers.

As an investor, you participate directly in this development and, in the event of an exit, in the resulting company value.

Together with you, we want to scale honest organic and Fairtrade-certified premium coffee internationally. Now is the moment to become a co-owner of ONESTO and help shape our sustainable success story.