ONESTO milestones: step by step towards international scale
Over the past few years, ONESTO has shown how a Swiss coffee brand can develop step by step into a scalable brand with international ambition. This development is not accidental. It is based on clear milestones: rebranding, a new webshop, retail listings, production expansion, break-even and Germany market entry.
The current crowdinvesting campaign on CONDA.ch builds directly on this momentum. ONESTO has demonstrated that organic and Fairtrade coffee does not only work in a niche, but can become part of consumers’ everyday routines. The next goal is to use this foundation to enter the next stage of growth.
From rebranding to an established brand
2021 marked an important starting point. With the rebranding to “ONESTO Kaffee”, a new webshop, the launch of ONESTO-E.S.E pads and a clear marketing concept, the company laid the foundation for its current brand development.
This created a positioning that still defines the core of the brand today: ONESTO stands for honest premium coffee, organic quality, Fairtrade values and Swiss roasting craftsmanship. From the beginning, the focus was on making sustainable premium coffee accessible, understandable and scalable.
2023: entering national retail
In 2023, ONESTO reached key milestones in the Swiss market. The national listing at Coop, the Migros test listing, the focus on retail and B2C as well as the new roasting facility significantly strengthened the company’s operational foundation.
Retail presence is particularly important for a coffee brand. To become part of everyday life, it is not enough to be visible online. The product also needs to be available where consumers regularly shop. With its listings in Swiss retail, ONESTO has shown that both the product and the brand can work in a broader market.
2024: Migros, Germany test phase and break-even
2024 became a key year for ONESTO. The national listing at Migros, the ONESTO Germany test phase, the new packaging machine and the achievement of break-even marked important progress towards scaling.
Break-even is a particularly important operational milestone. It shows that ONESTO is not only growing commercially, but also building more robust economic structures. At the same time, the new packaging machine improved efficiency and helped prepare the company for higher volumes.
2025: Germany market entry and further growth
In 2025, further milestones followed: market entry in Germany, around 50% revenue growth in Swiss retail and a capital increase of CHF 274,000. The campaign page also mentions revenue of around CHF 1.8 million for 2025 as well as EBITDA of more than CHF 150,000.
This development shows that ONESTO is not entering its next phase based on a pure idea, but on an existing operational foundation. The brand is visible in the Swiss market, the products are available in retail and online, and the company has made important operational progress.
Around 600% growth in bean sales since 2021
Another key indicator is the development of bean sales. Since 2021, ONESTO has increased bean sales by around 600 %. This figure underlines the growing demand for honest organic and Fairtrade coffee.
For ONESTO, this is a strong signal: the brand works not only as a concept, but also in actual purchasing behaviour. This is where the basis for scaling is created: recurring demand, increasing visibility and stronger market acceptance.
Next steps: Germany, the US and international distribution
After reaching these milestones, ONESTO is now focusing on its next growth levers. The priorities are further expansion in Germany, validation of the US market and the development of an international distribution structure.
Germany is a logical next market: geographically close, large in consumer volume and relevant for sustainable food brands. The US market is to be validated with a digital-first approach in order to assess potential, demand and scalability.
Crowdinvesting on CONDA.ch
Through its crowdinvesting campaign on CONDA.ch, ONESTO gives investors the opportunity to participate in the company’s next growth phase. The company combines a strong consumer product, a clear sustainability positioning, existing retail presence and international scaling potential.
ONESTO therefore stands for more than coffee. The brand combines taste, responsibility, Swiss roasting craftsmanship and business development in an everyday consumer market.
Invest now in ONESTO
The milestones reached so far show that ONESTO has consistently built value over the past few years. From rebranding and national retail listings to break-even and Germany market entry, the company has created the foundation for its next growth phase.
All information about the current crowdinvesting campaign is available here:
CONDA.ch/onesto
